The Step-By-Step Social Media Start Guide Service-Based Entrepreneurs Need to Bring in Clients TODAY | taught by Katie Skow

Course description

Hey Business Owner!

I’ve seen you before! Yes, I’ve seen you on your favorite social media platform. You’re booking clients right and left. They’re all raving about how working with you has upped their business game. When people work with you, their life changes for the better.

The passion and drive you have for your business is enviable! Your niche is top notch, you rock those relationships, and it looks like you have the virtual world at your fingertips.

Where do you find the energy and how do you stay so organized?

You’re a fountain of content marketing ideas and it seems like you don’t skip a beat with social media marketing. You reach your Perfect Client effortlessly.

If only that were the case.

Because right now, you’re feeling in-over- your-head and crazy-overwhelmed keeping up with all your posts going out. This doesn’t include the time you spend building relationships. The reality is you’re wasting so much time and this whole social media marketing thing… well, it’s exhausting and never-ending. There are fewer things you hate more than sitting at your computer every morning wondering what content you’ll be putting out today. You know there’s a better way to do things, you just haven’t figured out how to do it.

What you need is a system.

In other words, a step-by-step process to routinely bring your content ideas to fruition without going crazy (or running out of material!) and ensure this Perfect Client-approved content is scheduled to be posted while you’re working on other areas of your business. You’ll put engagement and relationship building on the calendar, which will ping you when it’s time to pop online and focus.

You’ve read a number of blog posts on organizing social media content, but at this point all the broad recommendations have blurred and you still don’t have a strategy. What you really want is someone to show you exactly how to implement a system that works.

That’s where I come in…

I’m Katie Skow and I’m here to show you how to create social media content systems that will keep you organized and ensure you always have enough time to conquer the most important part of social media content marketing: building relationships.

As a Social Media Marketing Stylist, I help online entrepreneurs all over the world stand out on social media so they can attract more leads, opportunities and make more money – without being tied to a screen 24/7.

With almost 10 years’ experience working both in the tourism industry and for product and service-based marketing agencies, I’ve managed multiple brands’ social media accounts and grown them by thousands all through organic engagement, so it’s fair to say I know a thing or two about how to create systems that help you reach your content marketing goals.

And, y’know? It’s much easier than most people think.

You see, most people have no clue how to pick successful social media goals, create content that directly feeds those goals, and automate so they can spend less time online while seeing bigger and better results.

Thankfully, you don’t need to pay big bucks or rely on a marketing agency to do this for you because I’m about to show you how it’s done.

Start Big Social is an online, self-study course for service-based online entrepreneurs who want to reclaim their lives offline and grow their business online via creating easy-to-reach content marketing goals and a top-notch organizational system.

This program is a culmination of my experience over the years of working with multitudes of clients, often at the same time. With loads of content to create and pressure to help clients reach their online marketing goals, the systems I put in place have helped me to seamlessly handle the workflow while never running out of content ideas.

This system isn’t magic. Just DIY strategies you can put into place to create consistent content and see results from your social media marketing efforts.

The Content Success Formula includes:

  • 7 step-by-step lessons, that walk you through everything you know to pick SMART goals, find your voice online, create consistent content, automate, build key relationships, and create your first Facebook ads.
  • Actionable, end-of-lesson Success Tasks so you can put these new skills into play today.
  • Lifetime access to the course website so you can go back and review the material as many times as you want.

Plus, this HELPFUL bonus:

  • A Content Calendar. It’s in excel format so you can edit, add, and make it your own.

Just picture starting the week with your social media content already created, automated, and ready to roll.

Here’s what each lesson will cover:

Lesson 1: Setting Your Social Media Goals

  • Why goal setting is the key to social media success
  • An overview of goals people set for social media marketing (for inspiration)
  • How to set SMART goals, step-by-step

Lesson 2: A Step-By-Step Guide to Finding Your Perfect Client

  • This workbook walks you through my 4-step process for identifying your perfect client and which social media network needs your exclusive focus right now.

Lesson 3: How to Map a Sales Strategy Path

  • Why all goals really lead to money
  • What a sales strategy path is and how to use it for your business
  • Examples of common sales strategy paths
  • Where social media fits into your sales strategy path

Lesson 4: How to Streamline and Automate Social Media Content

  • Why overwhelm is totally normal and what to do about it
  • Visual examples of how to create a workflow around a strategy
  • The step-by-step guide to building your own workflow around your own social meida goals and strategy.

Lesson 5: The Complete Guide to Content Creation

  • How to plan and organize social media content
  • How to create content that stands out
  • How to save time by repurposing content
  • Mastery and when to add another social media platform
  • BONUS: A downloadable stats tracker and worksheet to measure your social media metrics

Lesson 6: Platforms 101 - Organic Growth

Access time-saving, platform-specific how-to lessons for:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Lesson 7: Paid Growth - The Basics: Getting Started with Facebook Ads

Learn how to setup your first Facebook ads, including:

  • How to set up a Facebook Pixel
  • Creating Ads for retargeting, growing your email list, and getting Likes on your Facebook Page.


Are you ready to get organized so you can stop wasting so much time on social media with no results?

If so, you’re a perfect fit for Start Big Social!


Praise for Katie Skow



"We sold about $15k of Cab Sav on Cab Day... great integration with Facebook!"

- Hans Fritsch, President, Schlossadler Wines

"Katie's social media trainings are always clear, to-the-point, and people LOVE implementing her little-known social media tips & tricks! She's an excellent instructor."

-Maria Granados, Entrepreneur and Business Coach

"Because of her social media know-how, Katie has been able to jump into numerous client projects and daily work without skipping a beat. From blogger outreach, to social messaging, Katie can handle it all. Beyond her skill set, Katie is reliable in every sense and always works hard to produce the very best results no matter what project she is working on."

-Valorie Luther, President & CEO, Creative Concepts


Frequently Asked Questions


1. How will the content be delivered?

Answer: I want you to be successful, which is why I don't want you to feel overwhelmed. Therefore, course content will be dripped over a 31 day period into manageable chunks of information. Here's when you can expect the lessons to be available:

Upon Purchase: Welcome Video, Lesson 1, Lesson 2

7 Days After Purchase: Lesson 3, Lesson 4

14 Days After Purchase: Lesson 5

21 Days After Purchase: Lesson 6

31 Days After Purchase: Lesson 7


2. What if I discover this program isn't for me? Can I get a refund?

Answer: I really believe in the power of this program and know that if you implement everything I’m about to teach you, you will get results.

We’re talking more leads, more opportunities, more revenue and far fewer income-generating hours wasted on social media.

That said if you decide Start Big Social isn’t for you, I’ll happily issue a full refund within the first 30 days of purchase. Simply email me your completed worksheets from each completed module that has been released so far. I'll double check you've actually watched the videos (yes, I have access to that!) and if I see you've given it 100%, I’ll refund your investment, no questions asked.

3. I’m just not sure I’m ready to make the investment…

Answer: I totally get that investing in yourself can feel challenging and frivolous even, especially when you might already have invested in tons of tools and resources already.

But here’s the thing: this program has the potential to be a real game-changer – just think of all the time you’ve spent struggling to get people to notice you online without getting the results you desired. Everything you’ve tried up until this point is time and money that you’ll just never get back.

If you knew you could finally start building your following and getting yourself known, wouldn’t the price I'm charging for Start Big Social feel like a complete steal?

4. Will it work?

Answer: If you’re currently listening to an internal monologue that’s looping over and over and sounding a little like this: “Will it work? Is it the right program for me? What if I fail? How is this really different from everything else I’ve tried?" it's time for a breather.

The investment you’re about to make in Start Big Social is really an investment in you: in your self-belief, your mindset and your potential.

I can’t categorically promise that this program will work for you or that I can transform your social media success – only you have control over that. What I can promise is the strategies I teach in this program have worked for me personally, dozens of clients who I’ve worked with over the years, and the many people who have completed Start Big Social and continually implement what they've learned. Just check out the testimonials. I know you can do that too!

5. Still have a question?

Answer: It really matters to me that you feel you’re making a great investment so I want to make sure you have all the information you need to say yes to this program, and yes to yourself. You can message me and I’ll get back to you as soon as possible.

Katie Skow
Katie Skow
Founder & Course Creator

I teach digital marketing to new entrepreneurs.

Course Curriculum

1. Setting Your Social Media Goals
13:06
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2. A Step-By-Step Guide to Identifying the Perfect Client
00:25
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7. Paid Growth - The Basics: Getting Started with Facebook Ads
39:48
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